Singer-songwriter Alexander Joseph has shared his latest A-star single ‘Now Or Never’, an anthem that is inspired by his personal experiences of the Paralympic Games. ‘Now Or Never’ is packed with meaningful and empowering lyricism, as the song encourages listeners to reach for their aspirations and come together to create better times. Alexander notes, “‘Now Or Never’ reflects on the challenging circumstances we’ve all been facing through the recent lockdowns, whilst also drawing attention to the amazing achievements of British para athletes in a bid to lift our spirits and bring us together in the name of sport! Proceeds from downloads will be going to the British Paralympic Association, who provide essential support to the British athletes and staff in and around the games.”
Juggling his two passions of music and sport for as long as he can remember, Alexander cut his teeth performing on the open mic scene around the city of Bath, and has competed/coached on the international tennis circuit. He has since gone on to release a selection of songs in support of various sports development initiatives and charities, and always remains committed to channelling heartfelt messages through his music. In support of a great cause, Alexander is using ‘Now Or Never’ to help fundraise for the British Paralympic Association: you can check out the JustGiving link here.
Check out the powerful single here:
