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almost monday – live forever

Earlier this week, Californian alt-pop band almost monday released their brand new single, and first track of the year, live forever; alongside some brand new visuals, out today.

Emerging onto the music scene last year, rising American indie-pop trio almost monday have rapidly placed their mark on the music scene, and been going from strength to strength; already having garnered over 6 million streams on Spotify alone. The follow on from their debut EP, Don’t Say You’re Ordinary, released late last year; earlier this week, the band came back with their first release of the year – their brand new single live foreverAnd today, they return with an incredible music video to accompany the song. 

Delivering their addictive signature sound, the band wrote their vivacious new single live forever about their experiences in the juxtaposing landscape of New York – skating through the city, losing their phones, and public transit; all the things they don’t experience living life on the west coast in San Diego. Infused with their laid-back alt-pop energy, that screams “effortlessly cool, sunny California”; live forever delivers a narrative that is all about not taking the moments they have for granted and living boldly, attempting to view youth as a frame of mind rather than age. With vibrant instrumentals and addictive hooks, this is a perfect track for all your PCH playlists; and is no doubt just the antidote we all need to help get us over the January blues. 

Inspired by the iconic Beastie Boys, the brand new music video is of course nothing more than we would expect from the trio; filled with creative cinematography, picturesque shots of a gleaming Californian landscape, and captivating montages of them performing the track and blissfully enjoying the music. Iconic, fun and energetic; the visuals perfectly depict and capture the energy of the track, and will certainly leave you with the feeling of not taking moments for granted and living boldly

So make sure to keep up with the band, and their incredible rising trajectory, on all their socials! And keep an eye and ear out for what’s in store from them next. 

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