“We are f***ing losers but we’re cool with it”
Today, BXB LOVE — the nom de plume of multi-talented Canadian-born, LA-based, singer, songwriter and artist Natasha Pheko — delivers her latest new offering with the release of her brand new single, Losers. The third single from the talented newcomer since her emergence onto the music scene earlier this year, with the release of her debut track matrix; she continues to surprise us with her playful exploration and fusion of genres and sounds to deliver something unique and captivating every time. Already firmly placing her mark on the industry, and receiving acclaim and attention over her previous singles; 2021 is only the beginning for BXB LOVE as she continues to bring us deeper into her sonic world and explore more facets of her vibrant and dynamic artistry.
Further exploring the ever-changing nature of the human experience and life as a 20-something year old through her music; Losers is the latest taste of her genre-blending artistry, creativity, and skilled, relatable and reflective lyricism. Beginning the track is a glimmering synth-pop led instrumental that builds to an addictive and catchy pop chorus that is hard to resist. Flowing above the gentle and chill instrumental are BXB LOVE’s soft and honeyed vocals that captivate listeners from the very first note and are accompanied by a range of melodic and impressive harmonies. With a narrative that speaks about self love and acceptance, the track is an enchanting anthem that preaches we should all just be who we are and love ourselves unconditionally despite what anyone else may say or think.
“’Losers’ is my claim that we are all really just losers trying to fit in. I believe, if we really committed to being who we are, and loving that unconditionally, we might all feel a little more free and a little less anxious about the potential perception of us that others may have.” Created with fellow songwriters and producers Jaime Estalella and Michele Canova, a mere few weeks before COVID-19 changed life as we know, “Losers” came together as a synchronistic dance of lyrics and sounds, entirely unrestricted by trends or genre limitations. “There was no goal or destination in mind, only a shared commitment to be in the present, in the process and following the joy, the excitement, and the inspiration.”
To keep up with BXB LOVE on her exciting musical journey, find her on all her socials:
Photo Cred: @Sophie Grag