Enriching a sound truly unlike any other, Nire Bird offers unparalleled experimentalism. Her artistry is utterly untethered to any particular genre but leans into the sounds of electronica, dark pop and hyper-pop. Growing up around music, her first experiences came with classical, becoming proficient in piano and viola. Since she turned toward production, Nire Bird has never looked back, creating her universe with an ever-evolving discography.
With her second album You made me not the same, Nire Bird breaks new creative ground, with pulsating, flowing and sonic landscapes. Each new track is as gripping as the last but is totally unpredictable. Thematically, the project explores love, femininity and validation, delivering raw lyricism that rains down on the listener.
Sonically, audiences are moved through frequencies that build up and collapse back down. Some synths are soft, others aggressive and heavy hitting, and the line between percussive and melodic is heavily blurred as basslines slide and top lines lay over one another. With this project, Nire Bird is free from expectation, certain in her direction, and it makes for a shattering confidence that listeners will be hypnotised by.
She speaks to her creative process and the album itself, “Creating this album was inspired by how we interpret our imprints and why we ‘fall’ when in love. I learned a lot of what was expected of me as a woman from my mother – she placed a lot of importance on bearing children, becoming a wife, attracting and looking after a man before I’d lose my so-called ‘charms’: Being pretty, smile, make him like you, take care of yourself to look good for him, cook, clean, make it all shiny and nice – ‘he won’t come home if you don’t try’…
I was looking at Barbie and thinking about the Madonna complex. The doll relationship felt like what I was being taught, that you do these things for the male gaze and validation.
I didn’t believe in these ideals while I was chasing youthful, artistic dreams – but then I fell in love. Sometime later my biological clock chimed and suddenly I was all of the things I didn’t expect to be. I felt uncomfortable with how my emotional and sexual self was being treated after becoming a mother – I felt a little set up and unsupported in trying to develop my own artistic path and identity again.”
