Kru’s rise has been exponential in recent months. Across 2024 she’s garnered hundreds of thousands of plays and has begun to collaborate with both rising and established names. A great example of this is her new three-track EP in collaboration with producer Cha Cha Malone, INEVITABLE. From plucky bass tones and confidence-oozing performances to soft and romantic R&B melodies, Kru shows off her performance diversity, capturing the essence of a pop gem with every moment.
The new single that arrives on the project is ‘Don’t Miss’. It’s an undeniable anthem, between vibrant vocal performances, night-time production and a colourful video, it’s ready for everything from the radio to the club dancefloor. Kru is simply effortless, showing her talent and creative force with every step.
She adds, “Don’t Miss is my fun girly pop anthem! I was heavily influenced by K-pop from the melodies to the visuals, all the way down to the choreography. Perfect for getting ready to, it’s meant to make you feel lifted and light.”
US-based but born in India, Kru comes from a musical family. Her initial introduction was only deepened as she grew older facing setbacks head on and refining her talents.
